The difficult road to recognition

I have been working in Eventum for quite a while now, always thinking that my work would be appreciated whenever I would release the first version of it. The last few items on my TODO list for version 1.0 are almost done, but my main focus the past few weeks is related to how I can market this system.

The normal marketing option of serving ads in websites that possible customers visit seems a little bit too expensive to me right now. So I have been thinking of ways to get the word out about the product, and get some word of mouth marketing going on ;)

Anyone out there with experiences with something like this ? How do you get your product recognized as a viable alternative against the dozens of half-assed solutions or expensive-get-all-your-quarter-budget-money systems ?

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